Some social media sites and communities have grown so huge that even countries populations pale in comparison. The fame and crowd pulling capacity on the internet were sure to draw the attention of marketers towards them. Why not, they had all the ingredients to become a rich source of advertising success. The term SMO is an abbreviation for Social Media Optimization. The best part of these services is the cost-effectiveness as the total expense can work out to be less than the other SEO related services.
Popular sites like Facebook, Twitter, Google+, LinkedIn, Myspace etc are the major source of SMO traffic. The number of people subscribed to these sites runs into billions and even if a commercial ad reaches a quarter of those people, the effect can be huge. The more eyeballs (i.e. attention) the advertisement receives, chances of people talking about it will also increase and further boosting the chance of revenue generation. Most activity done on the world wide web is directly or indirectly aimed at generating more money.
The huge revenue prospects of the social networks are attracting more and more investors towards them. Social Media Optimization have made a big impact in a small-time frame due to the heavy reach it has got among the masses who come online to communicate with acquaintances, friends, and relatives. Other SMO service carriers include blogging, posting on forums and communities, messages, RSS feed etc. SMO services need a scrupulous working method and the utmost care from the implementor.
Internet business needs a different kind of push from varied directions to become a value generating prospect.
There are different means to promote certain products, services, events, brands or even personalities on the internet.
Business companies are always in need to get simple and less expensive means to spread the popularity of their website.